Joe Rocco is an award-winning American illustrator and designer with over 27 years experience in editorial publishing and animation. Joe’s work has been centered on Entertainment and Children’s publications and for 7 years he art-directed…
My partner Max has my heart for sure. We’ve been together for almost 10 years now and he’s been there through thick and thin. Being partnered with someone who supports your dreams is the most wonderful thing and what it’s all about.
All time favorite piece: Lately, it’s for a children’s book that I’m developing about growing up Italian American in New York called “Badda Bing! Badda Boom!” It’s mostly a tribute to the Italian swagger that is my dad. And I love working on my comic strip “Fluffer and Nutter” every chance I get.
Best advice received: I’m rather fond of the expression “Under-Promise but Over-Deliver” (a former boss of mine said) when it comes to the work I do for any client. I like the idea of not making too ambitious a promise about the work I will do, but then going that extra mile so the client feels that I went far beyond their expectations.
I’m excited when I get an assignment from an art director to solve their problems visually with my style, talent and choices. It’s challenging, and an illustration could go South so easily if I make poor choices so the challenge is in coming up with a strong concept and executing it with skill, craft and as much panache as I can afford.
“I moved to Los Angeles from Brooklyn more than a decade ago to pitch animated projects and be close to the Entertainment community to work in that world more.”