Inflict the Misery (front and back album cover)
TribeLA Magazine: Where is your favorite place in Los Angeles? Where would you take visitors? If you could defend the city in one sentence to someone who doubts it, what would you say?
Rohitash: I can’t say where my favorite place is because I don’t want everyone to go there. But let’s just say it’s my favorite place, because it’s so quiet (which is why I don’t want everyone to go there.) I didn’t appreciate L.A. until I left L.A. Upon returning to L.A. after 11 years in New York, I really fell back in love with this place. So I would say to anyone who doubts L.A., go away for awhile and then come back. Isn’t not having a winter awesome?
TribeLA Mag: What is the best advice you’ve received? What is the best advice you can give?
Rohitash: Just keep getting up.
Rohitash Rao was born in Hyderabad, India and grew up in Rancho Cucamonga, California. He is an alumnus of the Art Center College of Design and graduated with honors in 1991 and soon began a fruitful career in advertising as an art director. He created award-winning ads for Taco Bell, Little Caesars Pizza, Staples, Toyota, Energizer and Playstation. His work garnered prestige from the One Show, D&AD, the Clios, Cannes, Communication Arts and the AICP.
Rohitash’s departure from advertising is when he began his career as an animator/director. He started directing with his friend Abe Spear, and they began a directing duo called UGLY PICTURES. Their Stop Motion short films got them into the Saatchi and Saatchi New Director’s Showcase at Canne’s 2005.
View Nike’s “Jumprope” video by Rohitash Rao…