ART TODAY 041218 The “Album Covers” exhibit for bands that don’t exist is coming to Downtown LA in May… Details soon + Sci Fi channel’s “Bucket” promo

by | Apr 12, 2018 | Art, Art Today, Music

The Girl who Invented Darkness (front & back album cover)

The Girl who Invented Darkness (back album cover) by Rohitash Rao

The Girl who Invented Darkness (back album cover) by Rohitash Rao

TribeLA Mag: What is your all-time favorite piece of writing/art/music you’ve created?
Rohitash: It’s funny you should ask this right now. I currently have a show up at the Google Venice called Rohit Records. It’s a record store for “bands that don’t exist.” I’ve created over 150 fake album covers for bands that don’t exist, as well as fake concert posters and T-shirts. I’ve also enlisted a music company called Jingle Punks to create original music and we’re releasing our first record on vinyl called “Rohit Records Greatest Hits Volume 1.” I’ve also directed a music video for one of the songs called “Coastal Elites.” So to answer your question, that’s my new favorite piece of writing/art/music.

TribeLA Magazine: How would you describe your energy, style, etc.?
Rohitash: Here’s my normal cycle: Oh wow! A new idea – I must make that idea – Oh my god I haven’t eaten in 10 hours – Or had any water – Okay, I better get some sleep – Oh that felt good – Hey, I have another new idea – Oh no

TribeLA Mag: Where in your home do you work? If not in your home, where do you feel most compelled to create?
Rohitash: I have a studio in Venice, where I work. I’ve made more work there in the past 6 years than I probably have in my entire life.

In 2015 Peter and Rohitash created a number of animated short films for Comedy Central called “Anau Jiram” which airs on an animated block of comedy called “Trip Tank.” Peter and Ro call this their “Beavis and Butthead” — about two idiot 20-something roommates who have surreal adventures. (“Anau Jiram” is “marijuana” spelled backwards.) So far they’ve created 9 shorts and they are voiced by comedians like Margaret Cho, Sarah Baker and Zach Pearlman.

His witty advertising creations got him a job as creative director at the Sci-Fi channel where he mastered even more award-winning work and where he directed many of the network’s show promos.

Rohitash’s digits:

This is one of many station ID’s Rohitash directed for the SciFi Channel (back before it was the SyFy Channel!!!)

ART TODAY 040918 “Battle of the Album Covers” went viral with over a million hits (Here are a few by Rohitash Rao) + short film

ART TODAY 041018 Those Nachos looked soooo Good – the album cover that tells a story by Rohitash Rao + Google’s “One Simple Thing” video

ART TODAY 041118 “You gonna eat that Sandwich?” – another food pun Album Cover by Rohitash Rao + Nike’s “Jumprope” video